Digital Transformation is a very fashionable topic. Many organizations are asking themselves how to deal with the “technology challenge.” They realize that there is a need for change.
SPLSG would argue that many of those discussions start at the wrong point. It does NOT start with technology. Also, the urgent need for change is NOT triggered by IT. In other words, it is triggered by a change in customer behavior. Most importantly, customers
Above all, the starting point must be your customers. What is their customer journey? Where are their pain points in that journey? How are you planning to address them? This is the nucleus of your digital transformation program. The point to start with.
In parallel, we recommend
Finally, you will need to define the path towards your target picture. There will be many “swim lanes” that need to be worked on in parallel. In other words, you define your implementation strategy. We believe Kotter has created a great framework for the program management of such a big and demanding project for companies. Please feel free to read more here.
SPLSG partners and SPLSG members support you with both workstreams.
Why not reach out today to discuss this further with a SPLSG partner?
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