Product Company Leadership – What Does It Take? (2/6 Company Services)

Product company leadership isn’t easy. Especially if you don’t have a professional background in product management. This is second out of five blog posts introducing SPLSG company services to a broader audience.

Typically, there are two categories of company leaders:

Either you are “afraid” of all the “tech” stuff like Jira tickets, user stories, roadmaps, release planning, etc. etc. Or you simply don’t want to deal with the nitty-gritty details of product development.

However, this can be detrimental to your success as a leader of a (software) product company. First of all, you need to understand if you are responsible for a product company.

Customer Intimacy as Company Strategy

To clarify what a product company is: “A product company invests a large share of the P&L in IT and product. Such a company depends a lot on product roadmaps, technical talent, etc.” A product company focuses more on customer intimacy than on cost leadership. Coming to customer intimacy is at the heart of product management.

Product Company - Graphical Overview
Product company – generic strategies

Second, you need to get a feel for the maturity of your company. An easy framework for this to start with can be found in this blog post.

Especially in situations where your maturity is low, you need to increase maturity. For this, you have two options to improve your product company leadership:

Either you hire a product leader for your company and enable him/her. Or you embrace the challenge yourself. SPLSG offers to coach product leaders without product management background. We are happy to help you any time.

There is no reason to shy away from product development. It is far better to get involved and leave the observer position. For most people this is a rewarding experience.

Read more or please send us an Email. Looking forward to hearing from you!

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