Product management – the three disciplines

Based on my personal experience I would see three disciplines
for any senior level product professional

  • (Product) Strategy: Is based on the company’s business strategy and gives a long-term guidance on which products & services will build a competitive advantage. Which features will create value for customers and business? The product strategy is based on the company’s current and/or future capabilities.
  • (Agile) Ways of Working: Enables a learning organization based on agile principles and best practice. Makes sure organization builds a sustainable competitive advantage based on its “people platform”.
  • Product Development: Ensures delivery of agreed products & services in scope, on time & on budget

All three disciplines must be addressed together. Also, a good role definition should include aspects of all three. In an ideal world, the surrounding organization would be a mature product company. I have posted about this earlier here.